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» Mexican food revolution in Ginza Mexican restaurant in Ginza becomes the first in Japan to be listed in Michelin

Mexican food revolution in Ginza Mexican restaurant in Ginza becomes the first in Japan to be listed in Michelin

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[Mexican food revolution in Ginza] Mexican restaurant in Ginza is listed in Japan’s first Michelin star ​ ETHICA Press release: December 9, 2024 To members of the press who are sensitive to the latest trends [Mexican food revolution in Ginza] Mexican restaurant in Ginza becomes the first in Japan to be listed in Michelin Ginza ETHICA’s new gastronomic map of “Mexican food”
https://prcdn.freetls.fastly.net/release_image/110488/2/110488-2-b12977b16ae80ec2bb417f652f09b2d4-1500×1000.jpg A Mexican restaurant located in Ginza – ETHICA If you search for the words “Ginza Mexican” or “Ginza Mexican Cuisine,” you’ll find a famous restaurant that’s currently receiving a lot of attention. It opened in August 2022 in Ginza, one of Japan’s leading gourmet towns. ETHICA is. This restaurant, which combines sustainable gourmet philosophy and world-class gastronomy, became the first Mexican restaurant in Japan to be listed in the Michelin Guide in 2024, and will be listed in the Michelin Guide for the second consecutive year in 2025, making it the only restaurant in Japan to be listed in the Michelin Guide. It makes you shake. As of December 2024, reservations are almost fully booked for one month in advance.
https://prcdn.freetls.fastly.net/release_image/110488/2/110488-2-616ad14ecd2066ea6089643df22159cf-3900×2600.jpg ◆ Opening up new frontiers of “Ginza Mexican” and “Ginza Mexican Cuisine” The essence of ETHICA is more than just a Mexican restaurant. From the selection of ingredients to cooking techniques to
consideration for the environment and community, they incorporate ethical values ​​in every aspect. We will renew the image of fast food such as tacos and enchiladas that have taken root in Japan, and invite “Ginza Mexican Cuisine” to a new gastronomic field. ETHICA’s ambitious trajectory is a story of elegant innovation.
https://prcdn.freetls.fastly.net/release_image/110488/2/110488-2-71d662308391d947dde04a210086a45e-3900×2600.jpg Traditional local cuisine centered around Oaxaca, Mexico ◆Behind the rapid progress after debuting in August 2022: Luxury services from two Michelin three-star sommeliers The value that ETHICA presents is not just the beauty on the plate. The hall is manned by two male and female sommeliers who were trained at three-star Michelin restaurants. Perfect pairings center around natural wines that match the course. Of course, they will also escort you to tequila, mezcal, or cacao liqueur after your meal. Guests will enjoy with their five senses a
cutting-edge story woven from Mexico’s climate, where elements of ancient civilizations such as the Aztec and Maya civilizations are spread throughout the dining table, and the bounty of Japan’s four seasons. The service leaves a deep lingering impression and takes your special night to new heights.
https://prcdn.freetls.fastly.net/release_image/110488/2/110488-2-2fb58ea2be961dfcf742f04f710d5302-3900×2600.jpg Have a sparkling toast with natural wine ◆Sustainability and sophistication co-exist: A new interpretation of “Ginza Mexican cuisine” As the name ETHICA suggests, this restaurant places food ethics at its core. A network of sustainable producers, organic ingredients, interior decoration made from waste materials, and a thorough awareness of food waste — all are important factors behind the scenes of the cuisine. Based on the essence of traditional Mexican cuisine, “Mexican cuisine” has been reborn in Ginza by incorporating Japan’s unique seasonal ingredients, modern techniques, and original ideas.
https://prcdn.freetls.fastly.net/release_image/110488/2/110488-2-0a2f34e77fbe4c0a3fc70b6cb2b13fbc-3900×2600.jpg Traditional cooking methods with soul and cutting-edge ethical ingredients ◆Media evaluation and topicality: New icon of “Ginza Mexican” Since opening, ETHICA has received tremendous attention from domestic and international gourmet media such as Tokyo Calendar, Elle, Brutus, and Michelin. When you open social media, stories about sophisticated interiors, sparkling plates, and sustainability are shared one after another, naturally attracting gourmets who are looking for Mexican food and away from the rut of Italian and French cuisine. In 2024, the honor of being the first Mexican restaurant in Japan to be listed in the Michelin Guide will be positioned at the pinnacle of such enthusiasm, and in 2025 it will be elevated to a unique title that no one can match. ◆From Ginza, bringing the potential of ethical ingredients and Mexican cuisine to Japan ETHICA is more than just a restaurant. There, new values, new tastes, and the story of a new food culture are alive and well. By organically connecting Japan, Mexico, and the global food scene, ETHICA will push “Ginza Mexican Cuisine” to even greater heights. By connecting the global environment, local communities, producers and guests at one dining table, we open the door to the future of gastronomy. ETHICA condenses the bounty of organic farmers, sustainable MSC-certified fishermen, and fair trade producers into a single plate and presents it to guests. At that moment, the visitor receives an experience that is more than just a meal. Ecosystems, culture, history, and dialogue between people. ETHICA creates a place where you can enjoy
multi-layered stories through the filter of gastronomy. ETHICA’s true purpose is to lead the way to a world where ethical ingredients are commonplace. It is undeniable that there were not many stores that advertised their environmental friendliness, and in recent years, “Green Washing,” the practice of pretending to be environmentally friendly, has become a social issue. At ETHICA, we discover the value of “ethical and delicious” and spread that value. Why is ETHICA a minor genre of Mexican food? This is because there is an ancient cooking method and a culture of cooking “without waste” in the historical background of Mexico being invaded by Spain. They try various things such as eating cacti and cooking the smelly meat left behind by the Spaniards. I feel that there is something in common with the “mottainai spirit” of the Japanese people. Chef Nakajima, who serves as the executive chef at ETHICA, also trained in mainland Mexico and, based on his understanding of Mexican culture and tradition, values ​​the basics of Mexican cuisine. By fusing traditional gastronomy with ETHICA’s philosophy, we have created dishes that are familiar to Japanese people. He believes that spreading Mexican cuisine in Japan is a way of repaying his gratitude to the masters who have helped him so far, and he says he is putting his skills to use every day.
https://prcdn.freetls.fastly.net/release_image/110488/2/110488-2-6a3e30113e8464ae3d6c6987afa6c7f7-3900×2600.jpg Executive Chef: Chef Tetsuo Nakajima Started his career at La Casita, a Mexican pioneer in Japan. He trained at “Rataurante Catedral” and “Katun,” which were visited by Prince Akishino in Mexico. Studied under Juana Amaya, who taught chef Rene Redzepi of Noma, one of the world’s best restaurants. Learned the French approach to Mexican food at the Hiroo branch of New York’s OXOMOCO, which received one Michelin star. ◆A new gourmet lifestyle starting with Mexican food in Ginza In 2024, it will become the first Mexican restaurant in Japan to be listed in the Michelin star, and in 2025 it will become the only restaurant in Japan – this star-like achievement is a sign of the beginning of a new era for ETHICA. If you search for “Ginza Mexican” or “Ginza Mexican food” as keywords, what will unfold before your eyes is an adventure map that fills your expectations, excitement, and intellectual curiosity. Here in the global gastronomic city of Ginza, a new movement is being led by ETHICA. His style, which is
sustainable, elegant, and considerate of people and the earth, will attract hoodies from all over the world, and will eventually resonate across borders. If you are looking for the next level of gastronomy, please listen to the story of ETHICA. The new world that awaits you there will gracefully defy your imagination, satisfy your sensuality, and promise you a blissful time that will color your life. Enjoy the excitement that transcends time and space with your loved ones. By adding a heartfelt surprise to that special moment, you will have a moment that will be deeply etched in your memory. A message plate filled with gratitude and love that has not been easily conveyed, and a bouquet of dried flowers that will continue to bloom for a long time, combine to quietly open the door to a new future.
https://prcdn.freetls.fastly.net/release_image/110488/2/110488-2-6e15d693094d81bb0b94fb252fc6a980-3900×2669.jpg Message plates and dry bouquets for anniversaries and birthdays Reserved seats for the next month are released on the 1st of every month (seats reserved from January 1st until the end of February), so the best time to make reservations is at the beginning of the month. If you put “Reserve ETHICA” in your calendar on the 1st of next month, you should be able to make a reservation on the day of your choice.

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