A new era of “Sovercurious” from Ginza
Reborn Co., Ltd. Press release: December 9, 2024 A new era of “Sovercurious” begins in Ginza ―A new non-alcoholic experience created by Japanese taste and culture―
https://prcdn.freetls.fastly.net/release_image/151881/2/151881-2-901bbfcd5834aa4ad43821ab27f16ac5-2523×1782.png J Sober Curious Reborn Co., Ltd. (Headquarters: Tomiya City, Miyagi Prefecture, Representative Director: Fumihiro Honda) is a
non-alcoholic beverage brand media that utilizes Japanese ingredients. –decoration:underline;color:#666;word-break:break-all;”
target=”_blank” rel=”nofollow ugc noopener”> J Sober Curious ” will be held at Tokyu Plaza Ginza “Lil.OFF-PRICE.STORE GINZA” from December 20, 2024 (Friday) to January 5, 2025 (Sunday). This event was planned as a great opportunity to spread the new lifestyle called “Sober Curious” throughout Japan and to introduce Japan’s unique
non-alcoholic culture to people from all over the world visiting Ginza. Highlights of the event
https://prcdn.freetls.fastly.net/release_image/151881/2/151881-2-d968ee12da66bcbb7249ea8d06bd148d-1750×1750.png Rakuten (Marushichi Seicha)
https://prcdn.freetls.fastly.net/release_image/151881/2/151881-2-2d3be36ae7396ff4c210e77ddbfa0216-2000×2000.png Mt.FUJI Koushun (Marushichi Seicha)
https://prcdn.freetls.fastly.net/release_image/151881/2/151881-2-1b20a855945a4dc2d38b1d313fcc96e7-1194×1194.jpg Terasu (Ise merchant)
https://prcdn.freetls.fastly.net/release_image/151881/2/151881-2-1ec115d0ae45d2d7a9ad872bd37f725a-2000×2000.png Tomiya Blueberry Cider (Tomiya City Blueberry Production Association) At POPUP in Ginza, we will offer the following unique non-alcoholic drinks that take advantage of the Japanese spirit. • Craft tea : A new experience of enjoying carefully selected Japanese tea leaves in a wine glass. The luxurious bottle design makes it perfect as a gift. • Sparkling tea : Bright and refreshing carbonated green tea, perfect for meals or refreshment time. • Blueberry cider : Uses blueberries grown in Tomiya City to create a fruit wine-like aroma and brightness. Additionally, during the event, a tasting corner will be set up that embodies the spirit of “Sovercurious.” We have prepared a number of mechanisms for visitors to enjoy discovering new tastes. Event details Period : December 20, 2024 (Friday) – January 5, 2025 (Sunday) 11:00 – 21:00 Venue : Tokyu Plaza Ginza 7F “Lil.OFF-PRICE.STORE GINZA” Access : Directly connected to Tokyo Metro Ginza Line, Marunouchi Line, Hibiya Line “Ginza Station” To everyone involved in the media At this event, we will propose elegant mocktails using high-quality tea leaves. Why not give it as a superior gift for those who don’t drink for special occasions such as year-end parties, New Year’s parties, and Valentine’s Day? The content is intended to provide useful information to all viewers. On the day of the event, you will be able to experience tastings, introduce the concept of “J Sober Curious” and interview customers about customer service. Please join us. What is Sobercurious? “Sovercurious” is a new cultural trend where people enjoy a healthy and rich lifestyle without relying on alcohol. We at Reborn Co., Ltd., are adding to this movement, which is spreading mainly in Europe and America, by adding the deliciousness and delicacy that is unique to Japan, and proposing new value to people around the world. Mission of Reborn Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/151881/2/151881-2-bbb121f11c274365b8534b53b1c7ae14-1146×861.png Reborn Co., Ltd. Office (Tomiya City, Miyagi Prefecture) Reborn Co., Ltd., established in 2024, is a startup company that aims to introduce products that utilize the nature and traditions of various parts of Japan to the world. Based in Tomiya City, Miyagi Prefecture, we are developing “J Sober Curious”, a non-alcoholic beverage brand and media that utilizes local specialties. We will carry out activities to deliver Japanese culture to the world not only in the domestic market, but also from our international base of Ginza.
https://prcdn.freetls.fastly.net/release_image/151881/2/151881-2-963cfd2329c0069b70f0fe59b45cc81a-661×274.png Trial innovation Tomiya Reborn Co., Ltd. is participating in “Trial Innovation Tomiya” as part of a business alliance with Tomiya City, and is promoting the creation of new value for regional specialties. Through this initiative, we collaborate with local farmers and businesses to disseminate specialty products in innovative ways3. This POPUP event will be a step towards spreading the charm of the region across the country and the world. Contact information Reborn Co., Ltd. Representative Director Fumihiro Honda Phone: 090-5079-1319 (Reception hours: 9:00-18:00) Email: info@reborntomiya.com Web:
https://www.reborntomiya.com Japan and the world are connected through “Sovercurious”. Let’s share new values and create the culture of the future together.

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