Marukome Co., Ltd. press release (2024.12.09) Marukome Co., Ltd. A new product for cafes is now available for the Japanese-born plant-based milk “Koji Milk”. An event to
commemorate the release of KOJI BARISTA EDITION will be held. Many people were surprised at how good it goes with coffee, limited to December. KOJI latte is on sale in advance at the world’s leading barista cafe. Marukome Co., Ltd. (Headquarters: Nagano City, President and CEO: Tokio Aoki) has launched “KOJI BARISTA EDITION” (commercial use), which is a plant-based milk “Koji Milk” released in March of this year with a taste that goes well with specialty coffee. ) will be rolled out from February 2025. Prior to that, a “KOJI BARISTA EDITION release commemorative event” was held on December 5th (Thursday) at “Little Darling Coffee Roasters” in Minami Aoyama, Tokyo.
https://prcdn.freetls.fastly.net/release_image/135535/25/135535-25-f4da1afa5d7e42081561f669d3d6f6c4-2157×702.png “KOJI BARISTA EDITION”, a plant-based milk that pursues
“compatibility with coffee” “KOJI BARISTA EDITION” is a product of “Rice Koji Milk” released in March of this year with a taste that goes well with specialty coffee. Unlike conventional plant-based milk, Marukome’s unique fermentation technology allows you to enjoy the natural sweetness without adding sugar. According to a survey on food preferences and health awareness, while the number of people who prefer sweets continues to increase, the need to “want to eat sweets but avoid sugar” has become apparent. “KOJI BARISTA EDITION’s flavor balance is close to that of cow’s milk, and it is less addictive than other plant-based milks, so another big feature is that it does not interfere with the taste of coffee. It also has excellent forming properties, making it ideal for latte art. It received high praise from one of the world’s leading baristas, who said, “This is the first plant-based milk that is so easy to make into latte art.” Five of the world’s leading baristas will take the stage to talk about the evolution of latte and the possibilities of plant-based milk At this event, Taizo Iwasaki, a coffee journalist with over 110,000 YouTube subscribers, Naoya Akagawa, who has won awards at world latte art competitions, Tsukasa Koike, Kazuki Yoshida, and LIWEI will be on stage. We held a talk session about the changes and trends in latte culture.
https://prcdn.freetls.fastly.net/release_image/135535/25/135535-25-ea925589fd3591cb41bf87e0ff564c0e-3900×2600.jpg Regarding the evolution of coffee and latte, Mr. Iwasaki said, “There have been three waves: the classic Italian style, the Seattle style that evolved from that, and the New World style new wave, and I think the fourth wave is about to arrive. ” he said. Mr. Akagawa also expressed his expectations, saying, “Just as coffee cocktails have started to become popular, there will be more ways to enjoy coffee plus more.” When asked about future trends, Yoshida said, “Recently, as awareness of lactose intolerance is spreading worldwide, the use of animal milk is gradually decreasing. Additionally, from an animal welfare and vegan perspective, there is a global trend toward incorporating non-animal products such as oats and almond milk. However, there is still little recognition in Japan, so I look forward to future developments,” he said of the potential of plant-based milk. Mr. LIWEI, who is from Taiwan, also commented on his country’s culture and trends, saying, “Many people in Taiwan drink soy milk, and oat milk is often drunk in combination with coffee.” “Good compatibility with coffee” praised by the world’s leading baristas When comparing plant-based milk lattes, some people were surprised at the “unnatural sweetness and richness” We asked the world’s leading baristas for their candid opinions on whether “KOJI BARISTA EDITION” really goes well with coffee. LIWEI, who won a global latte art competition, commented, “The foam is easy to stand up and it’s very easy to make latte art.It has a good texture and is very similar to milk.” Similarly, Mr. Yoshida, who has many achievements in latte art competitions, said, “Normally, plant-based milk is less viscous than animal-based milk. However, the viscosity of KOJI BARISTA EDITION makes it easy to create latte art, and the latte art does not easily collapse even after completion.” Mr. Akagawa commented on the ease of making latte art, saying, “Even using an automatic machine, we were able to steam the latte art just like milk. Normally, it is very difficult to make latte art with plant-based milk, so we were surprised.” High praise. Mr. Koike also talked about the ease of menu development, saying, “Since it does not contain allergens, we can offer it with confidence.” Furthermore, when asked what he thought was better than milk, Mr. Akagawa commented, “It has a strong sweetness, and the taste doesn’t change easily even when the temperature drops.It’s thick and has a really good texture.” Mr. Yoshida commented, “In one word, it’s warm. Because it’s a fermented food, your body feels very warm after drinking it, and you can feel that your body is happy.” At the venue, members of the press and influencers were given a tasting of “KOJI Latte.” When asked to compare three types of lattes with soy milk and oat milk, they said, “KOJI Latte has no discomfort when drinking with soy or oats,” “It’s almost as easy to drink as milk,” and “It’s sweet and rich.” I was surprised to hear that.When I drank soy or oats after drinking KOJI latte, I felt it even more.”
https://prcdn.freetls.fastly.net/release_image/135535/25/135535-25-7cc00a837cd32d428b22b2b05b572909-2118×462.png “KOJI Latte” will be sold in advance at the stores of the four baristas who spoke at the talk session The “KOJI Latte” served at this event will be on sale in advance from December 6th (Friday) until the end of the year. Sales store/offer period ・Little Darling Coffee Roasters (1-12-32 Minami Aoyama, Minato-ku, Tokyo) December 6th to December 27th ・COFFEE VALLEY (2-26-3 Minamiikebukuro, Toshima-ku, Tokyo) December 8th – December 31st ・Life Size Cribe (3-5-5 Honmachi, Kokubunji City, Tokyo) December 8th – December 27th ・Goldenhood (8-6 Nihonbashi Yokoyamacho, Chuo-ku, Tokyo) December 8th to December 31st Product overview
https://prcdn.freetls.fastly.net/release_image/135535/25/135535-25-ae9d7bbff37950afb9fc3c5fb77444bc-366×523.png KOJI BARISTA EDITION (for commercial use) ●Contents: 1000ml ●Form: LL paper pack ●Shelf life: 12 months (tentative) ●Price: Open ●Release date: Scheduled for late February 2024 ●Release area: Nationwide We developed a commercially available “rice koji milk” as a new genre product called “fermented x plant-based milk” and created a flavor that goes well with specialty coffee. Natural sweetness and smooth texture that you can feel without adding sugar. Ideal for latte art as it has excellent forming properties. A new plant-based milk that does not interfere with the taste of coffee. It is allergen-free (28 specific ingredients, etc.), so even those with lactose intolerance can drink it with confidence. Profile
https://prcdn.freetls.fastly.net/release_image/135535/25/135535-25-26c30a074d4918a614e4b432ccc529f2-284×281.jpg Taizo Iwasaki (coffee journalist) Obtained international standard specialty coffee appraiser license (CQI certified Q grader) in 2015. He tours production areas around the world, conducts on-site research on ultra-rare coffee, and works as a purchasing consultant. After establishing their own roasting factory, TCL ROASTING FACTORY, they provide coffee beans and develop blends for over 80 cafes nationwide.
https://prcdn.freetls.fastly.net/release_image/135535/25/135535-25-d05890826837fac983fa618dc6b6c602-281×282.jpg Naoya Akagawa (Little Darling Coffee Roasters) Won 2nd place in the world in latte art at COFFEE FEST Latte Art World Championship Open Tokyo. The TRANSIT team won the 3×3 Latte Art Championship in Japan held in 2017. In October 2018, he opened his own roaster, “Little Darling Coffee Roasters,” and provided roasting and coffee training.
https://prcdn.freetls.fastly.net/release_image/135535/25/135535-25-e9ca81fc50cf4a222b7a55f246dcc688-281×281.jpg Kazuki Yoshida (LIFE SIZE CRIBE) Joined Doutor Coffee as a new graduate. After working as a store manager, he joined World Barista Champion Paul Bassett’s store “Paul Bassett” in 2003. In 2015, he opened “Life Size Cribe” in Kokubunji, Tokyo.
https://prcdn.freetls.fastly.net/release_image/135535/25/135535-25-d02cda6d34547f6a0b3c04f29acf8260-281×282.jpg Tsukasa Koike (COFFEE VALLEY) After graduating from university, he traveled overseas and fell in love with the local coffee culture, and trained at coffee shops both overseas and in Japan. Participated in the Latte Art World Championship held in New York in 2014. “COFFEE VALLEY” opened in November 2014 with a shop concept of universal rather than temporary, standard yet new. Image
URL: https://prcdn.freetls.fastly.net/release_image/135535/25/135535-25-c48a4009096d4f667904b5b54514022f-281×281.jpg LIWEI (Goldenhood) A barista from Taiwan. Free pour latte grand prix 2022 OSAKA winner. “LIWEI COFFEE STAND” opened in Takadanobaba in December 2020. After that, “Ajura Shinjuku Gyoen” will open in 2022, and “Goldenhood” will open in 2024. Image data can be obtained from the “Download images only” button on the Marukome official website > News > News Release.
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