[Fuji Oil Co., Ltd.] Announcement of the start of sales of “Yasashii Tsuyu” on the EC site cotta Image
URL: Fuji Oil Co., Ltd. Press release: December 9, 2024 Announcement of the start of sales of “Yasashii Tsuyu” on the EC site cotta A limited quantity of the “Healthy Soba Set,” a set of “Easy Tsuyu” and “Sohonke Sarashina Horii Soba” is also on sale
https://prcdn.freetls.fastly.net/release_image/143489/7/143489-7-d7f3746710fbd7c1e700e4000da68fdf-673×634.png “Yasashii Tsuyu” jointly developed by Fuji Oil Co., Ltd. (hereinafter referred to as the Company), Fuji Fresh Foods Co., Ltd., and the long-established soba restaurant “Sohhonke Sarashina Horii” will be sold as one of Japan’s largest confectionery products from December 9th.・You can now purchase it on the bread making e-commerce site “cotta”. Furthermore, to commemorate the start of sales, we have started selling a limited quantity of the “Healthy Soba Set,” a set of “Easy Soup” and “Sohonke Sarashina Horii Soba.” For details, please see the cotta product page below. ■“Body-friendly soba set” product page https://www.cotta.jp/special/tomorrow/toshi-koshi-soba.php
https://prcdn.freetls.fastly.net/release_image/143489/7/143489-7-ea7faf68991efcc8f9c05bd9f5d15b85-673×634.png Healthy soba set
https://prcdn.freetls.fastly.net/release_image/143489/7/143489-7-087d4eb4f7f0166affc81f89a6bfe5b8-819×609.png Easy soup Our company has a vision of “pursuing deliciousness and health through plant-based ingredients and co-creating the future of sustainable food,” and is developing the plant-based food brand “GOODNOON” to achieve this vision. In addition, cotta Co., Ltd. is promoting the development of products made from plant-based materials and their appeal through the new brand “cotta tomorrow,” which has the theme of “being kind to the body.” As a “problem-solving company,” we will contribute to society through the development and sale of delicious plant-based ingredients. ■Reference ◆“Easy soup” This is a retail product jointly developed by Fuji Oil Co., Ltd., Fuji Fresh Foods Co., Ltd., and Sohonke Sarashina Horii. It has a balance of the strong Edomae-style soy sauce taste, the flavor and aroma of bonito flakes that rivals soy sauce, and just the right amount of sweetness. ・November 7th news release “Notice of retail sales of ‘Yasashii Tsuyu’ jointly developed with a long-established soba restaurant”:
https://www.fujioil.co.jp/news/2024/1206312_3803.html ・Easy Soup Product Page: https://www.fujifresh.com/yasashii-tsuyu/ ◆GOODNOON This brand aims to realize the Fuji Oil Group’s vision of “pursuing deliciousness and health through plant-based ingredients and co-creating the future of sustainable food.” Among our products, we sell plant-based foods as GOODNOON products that meet five
requirements: “Novelty,” “Healthy for people and the planet,” “Easy to understand,” “Surprising taste,” and “Solution to social issues.” HP： https://www.goodnoon.jp/ ◆cotta “cotta” is one of the largest specialized sites for making sweets and bread in Japan. Cotta Co., Ltd., the operator, conducts a wholesale business that sells wrapping materials and confectionery and bread making materials to Japanese and Western confectionery and bread manufacturing stores nationwide, and cotta was established in 2007 as its B to C site. It was done. Cotta’s appeal is its wide range of items and ability to suggest the latest trends. It has a wealth of recipe content featuring famous pastry chefs, confectionery experts, influencers, and more, making it the largest platform in the confectionery and bread industry. HP： https://www.cotta.jp ◆cotta tomorrow EC media that introduces sweets, cooking ingredients, recipes, etc. that meet a variety of needs, such as plant-based, gluten-free and organic, based on the concept of “something a little better for you and tomorrow.” HP： https://www.cotta.jp/tomorrow/ Instagram：
https://www.instagram.com/cotta_tomorrow/ ◆ Head family Sarashina Horii Founded in 1789, this is a long-established handmade soba restaurant with its main store in Motoazabu, Minato-ku, Tokyo. Starting in the fall of 2023, we will be offering menus using MIRA-Dashi(R) at our main store, contributing to the development of soba cuisine culture in line with the times. HP：
https://www.sarashina-horii.com/
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