Lotte Co., Ltd. Fresh and forward-looking. Introducing a new product using ACUO’s unique new technology, the “Watering Mint Technique”! ACUO’s first chewing candy has also joined the lineup! “ACUO Aqua Peach” and other products will be released on

[Lotte Co., Ltd.] Refreshing and forward-looking. Introducing a new product using ACUO’s unique new technology, the “Watering Mint Technique”! ACUO’s first chewing candy has also joined the lineup! “ACUO (Aqua Peach)” and other items will be released on Tuesday, September 9th. ​ Lotte Co., Ltd. Press Release: September 1, 2025 To Members of the Media Refreshing and forward-looking. Introducing a new product using ACUO’s unique new technology, the “Watering Mint Technique”! ACUO’s first chewing candy has also joined the lineup! “ACUO Aqua Peach” and other flavors launch Tuesday, September 9th. “ACUO Clear Blue Mint” and “ACUO Green Mint” have been revamped! “ACUO Jet Blue Mint Chewing Candy Type” now available! A new web commercial featuring Narita Ryo has also been released. LOTTE Co., Ltd. (Shinjuku-ku, Tokyo; Representative Director, President and CEO: Hideki Nakajima; hereinafter “LOTTE”) announced that it will open a new web commercial for the company on September 9, 2025. On Tuesday, we will be revamping “ACUO Clear Blue Mint” and “ACUO Green Mint,” as well as releasing a new flavor, “ACUO Aqua Peach,” and ACUO’s first chewing candy, “ACUO Jet Blue Mint.” Since its launch in 2006, “ACUO” has been
well-received as a gum that freshens breath. While maintaining its refreshing aroma and breath-refreshing EX capsule formula, this new version incorporates ACUO’s proprietary blending technology, known as the “Watering Mint Technique.” This gum delivers a refreshing, positive feeling, spreading moisture from the moment you chew it and providing a cooling mint sensation with each bite. Its clean design, inspired by a bright and refreshing feeling, will boost your positive mood just by carrying it around. A new flavor, “Aqua Peach,” has been added. The refreshing peach scent fills your mouth. And now, ACUO is releasing its first chewable candy, “ACUO Jet Blue Mint Chewing Candy Type.” Chewing it will fill your mouth with a refreshing feeling, instantly freshening your breath and your mood. It uses the same watering mint technique as the gum. Its portable container makes it perfect for any occasion. We will also be releasing a web commercial and running a campaign. (See below) By incorporating ACUO into your daily life and shifting your mindset to “OK, this is good enough,” you can enjoy your days in a refreshing and authentic way.
https://prcdn.freetls.fastly.net/release_image/2360/2505/2360-2505-16308b36f74dd9c6ee965ab8d02926ac-2352×580.png Product Features of ACUO Clear Blue Mint, Green Mint, and Aqua Peach • ACUO has been renewed with the addition of breath-refreshing EX capsules, as well as the new “Watering Mint Technique.” • Not only does it release a refreshing aroma with every bite, but we also aimed for a quality that leaves you feeling fresh and positive. • Clear Blue Mint offers a clear, refreshing taste with a hint of citrus. *Uses citrus fragrance • Green Mint is a balanced flavor of sweetness and coolness, combining peppermint with menthol and herbal accents. • Aqua Peach has a refreshing acidity and a peach aroma. • The packaging was designed to convey not only a sense of cleanliness and freshness, but also a sense of moisture and positivity. • NEW Please feel free to incorporate ACUO into your life, change your mindset and say, “OK, this is fine,” and enjoy your daily life in your own way with a fresh feeling.
https://prcdn.freetls.fastly.net/release_image/2360/2505/2360-2505-87a318c9d17896c42bb1d6d15d800ce5-2067×2067.jpg “ACUO〈Clear Blue Mint〉”
https://prcdn.freetls.fastly.net/release_image/2360/2505/2360-2505-d29c10537ecdf2bf05e1d2501e608050-2067×2067.jpg “ACUO ”
https://prcdn.freetls.fastly.net/release_image/2360/2505/2360-2505-77902d08a812ef89785a62b4736b7fa6-2067×2067.jpg “ACUO〈Aqua Peach〉” Product Features of ACUO Chewing Candy Type • ACUO has released a new chewy candy type! • When you chew, a refreshing sensation fills your mouth, instantly making your breath and mood fresher! • Similar to ACUO gum, it uses the “watering mint technique.” • The product features a bright, clean design with gradients and a cylindrical container that makes it easy to carry.
https://prcdn.freetls.fastly.net/release_image/2360/2505/2360-2505-e084967e0ff0376e016961e27f6c86c1-2067×2067.jpg “ACUO Chewing Candy Type”
https://prcdn.freetls.fastly.net/release_image/2360/2505/2360-2505-ba040c6c070eee6204bcd37c76f763ae-3900×3900.jpg The ACUO brand site will also be revamped on September 1st!
https://www.lotte.co.jp/products/brand/acuo/ ●Product name ACUO〈Clear Blue Mint〉 ACUO〈Green Mint〉 ACUO〈Aqua Peach〉 ACUO〈Jet Blue Mint〉 Chewing Candy Type ●Release date Tuesday, September 9, 2025 Tuesday, September 9, 2025 ●Release area Nationwide Nationwide ●Content capacity 14 grains 32g ●Price Open Price (Estimated retail price: approximately 183 yen (tax included)) Open Price (Estimated retail price: approximately 237 yen (tax included)) This is also recommended for those seeking an addictive refreshing sensation! “ACUO〈EXTRA COOL〉” is also on sale now *Watering mint technique not used. Image
URL: https://prcdn.freetls.fastly.net/release_image/2360/2505/2360-2505-888fe00f03f68f5651e66440e880f3bd-2067×1456.jpg ◆Comments from product staff Comments from the R&D Team In developing this product, we realized how difficult it is to make mint gum feel moisturizing. Generally, sourness increases salivation and makes people feel moisturized, so fruit-based products can be made with added acidulants. However, with mint gum, simply adding acidulants creates a bitter taste, which clashes with the refreshing sensation of sourness and diminishes its palatability. We explored various ingredients to find the best way to create a moisturizing sensation, and came up with the idea of ​​using umami and aroma to create a moisturizing sensation. After that, we made over 100 prototypes to create three flavors. It was challenging to balance the amounts of ingredients so that the taste wouldn’t be too off, but we think we’ve created a gum that’s refreshing with a minty flavor, yet still feels moisturizing. We hope you’ll give it a try. (Kyota Ebihara, Chief, Chewing Gum Research Division, Chewing Research Department) Image
URL: https://prcdn.freetls.fastly.net/release_image/2360/2505/2360-2505-6c28702ef7f7dc8b732f68568948bb25-545×418.png
https://prcdn.freetls.fastly.net/release_image/2360/2505/2360-2505-923d3149c3f5049524b668ec9ec1edc7-545×479.png Marketing Comment Through customer purchasing analysis and interviews, we have confirmed that the situations in which people eat gum have also changed since experiencing changes in lifestyle due to the COVID-19 pandemic. Previously, people would chew gum before meeting people or after meals, mainly as a way to deal with unpleasant odors. However, recently, it seems that more people are eating gum when they feel “somehow uncomfortable in their mouth” or “want to distract themselves.” We believe that many people are feeling anxious amid the COVID-19 pandemic, and that stress and tension are causing an increase in those concerned about dry mouth. In light of these customer concerns, we considered renewing ACUO. While retaining the existing specifications of “Breath-Refreshing EX Capsules,” we combined a technology that provides a moisturizing sensation in the mouth, renewing it to a quality that is more suited to a variety of situations. When we actually conducted a quality survey of our customers on the renewed product, both existing users and those who had never chewed ACUO before gave it extremely high marks for its “taste,” “refreshing feeling,” and “moisture.” We hope you will carry ACUO with you and feel “fresh and moving forward” anytime, anywhere. (Mao Iizuka, Chief, Chewing Planning Division, Marketing Headquarters)
https://prcdn.freetls.fastly.net/release_image/2360/2505/2360-2505-5cfa71ae55e6eb35a468c0c3b8a07015-3900×2925.jpg (Photo left) Kyota Ebihara, Research and Development Manager (Photo on the right) Marketing Manager, Mao Iizuka WEBCM/campaign information
https://prcdn.freetls.fastly.net/release_image/2360/2505/2360-2505-02cafbb8da8df6d722eb00159988008c-2806×1984.jpg ◆WEBCM RELEASED We are pleased to announce that we will be releasing a web commercial featuring Ryo Narita on Monday, September 1st. The commercial depicts a businessman played by Narita who is feeling nervous and anxious before an important presentation, but chewing on “ACUO” moisturizes not only his mouth but also his heart, and he regains his confidence, thinking, “OK, this will do,” and moves forward with a fresh attitude. ACUO WEBCM “ACUO Positive WALK” version https://youtu.be/jlQt2QpS3JQ ◆Gift campaign Lotte Chewing Gum’s official X account (@gum__lotte) is holding a giveaway campaign where you can win an ACUO assortment gift set. Check the official Lotte Chewing Gum X account for a post scheduled for 10:00 AM on September 9th, and enter to participate. Application period: September 9th (Tuesday), 2025, 10:00 AM to September 16th (Tuesday), 2025, 9:59 AM Prize: 50 winners will be selected daily, for a total of 350 winners, to receive an ACUO assortment gift. *The lottery will be held from 10:00 AM to 9:59 AM the following day. – How to apply: 1. Follow the official Lotte Chewing Gum X account (@gum__lotte) 2. During the application period, post eligible for this campaign sent from this official account Repost ・Details: Please see the campaign post scheduled to be posted at 10:00 AM on Tuesday, September 9th. Lotte Chewing Gum Official X Account URL: https://x.com/gum__lotte Lotte Co., Ltd. https://www.lotte.co.jp/ Press release attachments