KULBAY Co., Ltd. Protein ice cream pocotein reaches cumulative sales of 500,000 cups

KULBAY Inc.’s Pocotein Protein Ice Cream Achieves Total Sales of 500,000 Cups ​
KULBAY Inc. Press Release: August 29, 2025 Protein ice cream pocotein reaches cumulative sales of 500,000 cups ~A year and a half after its release, this innovative sweet that combines deliciousness and protein has become a staple~ KULBAY Inc.
(Headquarters: 3-4-8 Kawaraya-cho, Chuo-ku, Osaka City, Osaka Prefecture; President and CEO: Burak Gorgulu; hereinafter “KULBAY”) is pleased to announce that cumulative sales of its protein ice cream “pocotein” have surpassed 500,000 units*. Since its launch in March 2024, this product has been well-received as a protein ice cream that combines high protein, low calories, and low fat. Thanks to the support of a wide range of customers, it has now reached the significant milestone of cumulative sales of 500,000 units. *According to our research (cumulative sales figures are based on data from March 2024 to August 2025) pocotein’s Initiatives June 2022: Beginning recipe and formulation development August 2023: Established KULBAY Co., Ltd. March 2024: Start selling on Amazon April 2024: Achieved 1st place in Amazon national ice cream category May 2024: Expanded into retail stores in the Kansai region June 2024: Achieved a cumulative total of 5 million video views through marketing and social media August 2024: Following vanilla and cocoa, matcha and black sesame soybean flour flavors were released September 2024: Expand into gyms, public baths, spas, hospitals, etc. October 2024: Sales begin at LIFE supermarkets November 2024: Cumulative sales reach 100,000 cups April 2025: Sales begin in Okinawa Prefecture August 2025: Sales begin in select supermarkets in the Kanto region September 2025: Sales begin in select convenience stores in the Kanto and Kansai regions Future Developments We are currently introducing pocotein to more customers. We are expanding our sales channels, renewing our product packaging, and developing new flavors and products so that more customers will be able to get their hands on our products. We will continue to listen to our customers’ opinions and strive to improve our quality and services further, in order to provide even greater satisfaction. What is pocotein Since the COVID-19 pandemic, people have become more health-conscious, and low-sugar, high-protein snacks and desserts are gaining attention. Since its launch in March 2024, pocotein has been popular not only among fitness enthusiasts but also among a wide range of people who are health-conscious on a daily basis, with cumulative sales exceeding 100,000 cups in just eight months since its release. Starting in the second half of 2024, we will strengthen sales in stores, mainly in the Kansai area, and will begin sales in Okinawa Prefecture in April 2025 and in select supermarkets in the Kanto region from August. Furthermore, we plan to begin sales in select convenience stores in the Kanto and Kansai regions from September 2025, and are expanding both our distribution network and sales area. Company profile Our mission is to bring a breath of fresh air to the Japanese frozen dessert industry with delicious, nutritious protein ice cream. We manufacture and sell “pocotein,” a high-protein, low-calorie, low-fat protein ice cream.
https://prcdn.freetls.fastly.net/release_image/157267/4/157267-4-a5bc4bad83b0a7ab9b981b20b63c01cb-1512×1512.png Company name: KULBAY Co., Ltd. Representative Director: Burak Gorgulu Head office location: 3-4-8 Kawarayamachi, Chuo-ku, Osaka-shi, Osaka Prefecture Establishment date: August 31, 2023 Official website: https://poco-foods.com/ Instagram:
https://www.instagram.com/pocotein.jp For more information about this release