Kirin Holdings Co., Ltd.: “Cocktail Sparkling Wine: White Wine x Iced Tea / Rosé Wine x Grapefruit Squash / Red Wine x Lemonade” are selling well, achieving 40% of their annual sales target in just two months since their release

Kirin Holdings Co., Ltd.’s “Cocktail Sparkling Wine: White Wine x Iced Tea, Rosé Wine x Grapefruit Squash, and Red Wine x Lemonade” are selling well. Sales volume has reached 40% of the annual sales target approximately two months after release. ​
Kirin Holdings Company, Limited Press Release: September 1, 2025 “Cocktail Sparkling Wine: White Wine x Iced Tea / Rosé Wine x Grapefruit Squash / Red Wine x Lemonade” are selling well. Sales volume has reached 40% of the annual sales target in just two months since release. Mercian Corporation (President and CEO: Masamitsu Otsuka, hereinafter “Mercian”) launched the “Cocktail Sparkling Wine: White Wine x Iced Tea, Rosé Wine x Grapefruit Squash, and Red Wine x Lemonade” on Tuesday, June 24th. Sales have been acclaimed, exceeding 12,000 cases*1, or 40% of the annual sales target, in just two months since its release. *1 As of Friday, August 29th Under the slogan “Creating a Delicious Future for Wine,” Mercian will continue to offer a variety of proposals through its “Cocktail Sparkling Wine” brand, enabling people to enjoy quality moments with wine and connect with each other. ■ Factors behind the strong performance of “Sparkling Wine Cocktails: White Wine x Iced Tea / Rosé Wine x Grapefruit Squash / Red Wine x Lemonade” 1. The interesting cocktail combinations and flavors are popular As the product name suggests, “cocktail,” combining wine with other drinks like iced tea, grapefruit squash, and lemonade has been well-received by customers for its novelty and easy-to-drink nature. 2. Package Design The design directly conveys the fun of the combinations, evokes the excitement and brightness of choosing, and is highly visible, making it eye-catching on the sales floor, making it well-received. 3. Use of bottle cans The product’s target audience is also those who normally consume RTD*2. The bottle-shaped container is easy to hold and has been well received. *2 Abbreviation for Ready to Drink. An alcoholic beverage that can be consumed as is after opening the bottle. Image
URL: https://prcdn.freetls.fastly.net/release_image/73077/1311/73077-1311-8c710994926335ccc404455bf38af361-1294×1239.jpg -Note- 1. Product Name: 1. Cocktail Sparkling Wine: White Wine x Iced Tea 2. Cocktail Sparkling Wine: Rosé Wine x Grapefruit Squash 3. Cocktail Sparkling Wine Red wine x lemonade 2. Color 1. White 2. Rose 3. Red 3. Alcohol content 5% 4. Capacity/container 290ml/can 5. Category: Sweet Fruit Wine (Sparkling) 1. 6. Release Date/Area: Tuesday, June 24, 2025, Nationwide 7. Price Open price For more information about this release
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