Hikari Miso Co., Ltd. press release (2024.12.09) Hikari Miso Co., Ltd. 50% less salt miso “Half salt” Instagram Christmas gift campaign held Hikari Miso Co., Ltd. (Shimosuwa Town, Suwa District, Nagano Prefecture, President and CEO: Yoshihiro Hayashi) will be running a Christmas gift campaign on Instagram on December 9, 2024, where 10 people will win 50% less salt miso “Half Salt”. The event will be held from (Monday). “Salt Half” is a miso that has 50% less salt (compared to our company’s comparison) and has richness and flavor, as well as the sweetness derived from koji. This product has been popular since its release in 2023 as a new type of miso that can adjust the flavor of dishes without using mirin or sugar, and can serve as either the “leading role” or the “supporting role.”
https://prcdn.freetls.fastly.net/release_image/144091/25/144091-25-ccd0a98f7d4ca0d434e6fcc64438f093-1080×1080.png [Campaign overview] 1. Campaign name “Half salt” Christmas gift campaign 2. Campaign period December 9, 2024 (Monday) – December 25, 2024 (Wednesday) 23:59 3. How to apply 1. Follow Hikari Miso’s official Instagram account (@hikarimiso).
2. [Main character type] [Supporting character type] Choose the recipe you want to try and write it in the comment section. Click here for Hikari Miso’s official Instagram account https://www.instagram.com/hikarimiso/?hl=ja 4. Winner contact method Winners will be contacted individually via direct message. 5. Prizes 10 people will be randomly selected to receive 1 case (8 pieces) of 50% less salt miso “Saline Half” (400g).
https://prcdn.freetls.fastly.net/release_image/144091/25/144091-25-c752493c8a23b378016008aff676f99a-1080×1080.png ◆Features of 50% less salt miso “Half Salt” We have achieved a 50% reduction in salt content (compared to our company) using our new manufacturing method, “Half & Half Method”. With the “Half & Half Manufacturing Method,” the first fermentation progresses the saccharification of rice, and the second fermentation brings out the flavor and aroma of miso, resulting in a miso that brings out the flavor of the ingredients. 50% less salt (compared to our company), so the salty taste is mild. The sweetness of the koji stands out, and you can enjoy the gentle sweetness even without mirin or sugar. Not only can you use it as regular miso, but you can also use it as a seasoning to add flavor. Even if you use a lot of it, it won’t become salty, making it perfect for adding richness and flavor to your dishes. Product name : Salt half Contents: 400g Reference retail price: 432 yen (tax included) Best before date : 6 months from date of manufacture
https://prcdn.freetls.fastly.net/release_image/144091/25/144091-25-08ac8137a58c118c05386a5e9d67cd06-878×800.png “Salt Half” Official Brand Site:
https://www.hikarimiso.co.jp/enbunhalf/ Hikari Miso Co., Ltd. Customer Service Department TEL: 03-5940-8850

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