Hattendo Co., Ltd. Launches “Tamba Chestnut Cream Bread” Using Non-Standard Fruits to Support Sustainable Agricu lture, the First in a Collaborative Project with Mynavi Agriculture and Plan・Do・See

[Hattendo Co., Ltd.] Launches “Tamba Chestnut Cream Bread” Using Non-Standard Fruits to Support Sustainable Agriculture, the First in a Collaborative Project with Mynavi Agriculture and Plan Do See ​
Hatendo Co., Ltd. Press release: September 1, 2025 Newly released “Tamba Chestnut Cream Bread,” made with non-standard fruit to support sustainable agriculture. This is the first collaborative project with Mynavi Agriculture and Plan Do See. Date: Monday, September 1, 2025 – Hatendo stores (some exceptions apply), Hatendo Online Shop
https://prcdn.freetls.fastly.net/release_image/61362/335/61362-335-96201af8fc19c6b44f6176cd6c6a26e5-2713×1693.jpg “Tamba Chestnut Cream Bread” (image) Hatendo Co., Ltd. (Headquarters: Mihara City, Hiroshima Prefecture; President and CEO: Takamasa Morimitsu) launched the new “Tamba Chestnut Cream Bread” on Monday, September 1, 2025. This product is the result of a collaboration agreement concluded on Friday, August 1, 2025, between Mynavi Agriculture (https://agri.mynavi.jp/), a comprehensive agricultural information website operated by Mynavi Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yoshiaki Tsuchiya), and Plan・Do・See Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Shohei Asaba; hereinafter referred to as PDS) with the aim of promoting sustainable agriculture through collaboration between the three companies. Report on the Cooperation Agreement and Press
Conference ​ As part of a “sustainable agriculture” project that is realized through consumer consumption, three companies have jointly developed a cream bun made with high-quality, non-standard fruit that cannot be distributed through standard channels due to reasons such as not meeting required shape or color or a short shelf life. As the first product, a limited-quantity cream bun made with high-quality Tamba chestnut paste from Hyogo Prefecture began sales today. As the second product, a cream bun made with Migaki strawberry jam from Miyagi Prefecture is scheduled for release in March 2026. ■Tamba Chestnut Cream Bread Sales Overview Release date: Monday, September 1, 2025 – end of November (limited quantity, while supplies last) ・Hatendo stores (permanent stores in Japan, some exceptions apply) Price: ¥450 each (tax included) ・Hattendo Online Shop https://hattendo.jp/shop/r/rtamba-kuri-creambun/ Price: ¥1,400 for a pack of 3 (tax included, shipping not included) Assortment of 3 Custard Cream Buns and 3 Tanba Chestnut Cream Buns (2 flavors) ¥2,400 (tax included, shipping not included) *Also available through “Derissasu,” Mynavi’s employee benefits service. Customer Service Center TEL: 0120-52-7152 (Weekdays 9:00 – 17:00)
https://prcdn.freetls.fastly.net/release_image/61362/335/61362-335-88e0392d6fe2b5c6965f5783d9201065-939×610.png “Package” (image) ■About Tanba Chestnut Cream Bread ・Tanba Chestnut Cream Bread Tamba chestnuts are cultivated primarily in Tamba City and Tamba Sasayama City in Hyogo Prefecture, as well as the Tamba region of Kyoto Prefecture. They are highly acclaimed nationwide for their large size, beautiful color, and refined sweetness. They boast a track record of consecutive awards at the Tamba Chestnut Competition from 2020 to 2024 (*1), and are known for their high quality, recognized even by professional eyes. To capture the flavor of these carefully cultivated chestnuts, each carefully selected by chestnut specialists at Kohata Co., Ltd. in Tamba City, Hyogo Prefecture, we have made repeated fine-tuning adjustments to the cream formulation based on Tamba chestnut paste. The moist, fluffy, and soft bread dough is filled with a special cream made from Hattendo’s signature custard with a chestnut flavor, and the center is luxuriously filled with Tamba chestnut cream. (*1) Competition canceled in 2021
https://prcdn.freetls.fastly.net/release_image/61362/335/61362-335-640a05c573e5012dc765bf327a9e4efb-637×410.jpg “Tamba Chestnuts” by Kohata Co., Ltd. ■Background to participating in this project Hatendo has been working on projects aimed at
contributing to local communities using attractive ingredients from all over Japan, as well as developing products that contribute to food security and food waste. We support the “Derisasu x Gochisou Tabi” (※2) initiative, which Mynavi Agriculture and PDS have been running since April 2024, and its philosophy of contributing to sustainable agriculture. The three companies have decided to participate in joint product development. (※2) Discovering carefully selected ingredients from all over Japan and serving dishes that bring out the best in them at PDS hotel restaurants. Initiatives> ■Local Hometown Cream Bread Series: A project aimed at promoting tourism and regional development through food ■Cream bread Milk: Addressing the social issues of raw milk waste and egg supply shortages ■About Hattendo Co., Ltd. Hatendo Co., Ltd. was founded in 1933 as a Japanese confectionery shop in Mihara City, Hiroshima Prefecture. Over its long history, the company has changed business model over the years, from Japanese confectionery shop to
Japanese-Western confectionery shop to bakery. Today, it plans, develops, manufactures, and delivers a variety of products nationwide, including chilled cream buns. ◆Hattendo Official
HP:https://hattendo.jp/ X (old Twitter):
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https://www.tiktok.com/@hattendo.jp LINE: https://lin.ee/ibKOFPL YouTube : https://youtube.com/@hattendo_official *The above
information is current as of the time of release and is subject to change. *The photo is for illustrative purposes only.