【Coca-Cola Japan Co., Ltd.】 Become refreshed, healthy, and beautiful with “BeauteaBlend(TM).” New “Soukenbicha” to be released nationwide on Monday, September 8, 2025 Coca-Cola Japan Co., Ltd. Press Release: September 1, 2025 Become refreshed, healthy, and beautiful with “BeauteaBlend(TM).” The new “Soukenbicha” will be available nationwide from Monday, September 8, 2025. With 12 new ingredients, including corn silk, this refreshing tea has a taste that permeates the body and mind. For a limited time, “Licca-chan” will be the spokesperson for “Soukenbicha”! Coca-Cola System will be relaunching its long-selling brand “Soukenbicha” nationwide on Monday, September 8, 2025, with a new “BeuteaBlend™” concept, a blend of 12 plant-derived ingredients, including Job’s Tears and corn silk. Additionally, to promote the launch of the new “Soukenbicha,” Licca-chan will be serving as the spokesperson for a limited time. We will be providing information about the campaign, which will begin on Monday, September 8, mainly on social media.
https://prcdn.freetls.fastly.net/release_image/1735/1051/1735-1051-100a39b68a1e9fb8cc691679807e7582-2480×1754.jpg The new “Soukenbicha” has been revamped to “BeauteaBlend(TM)” Since its nationwide launch in 1994, Sokenbicha has been the top-selling blended tea in the blended tea category*, adapting its ingredients to suit the times and catering to many customers under the concept of “refreshing, healthy, and beautiful.” The new blend incorporates 12 carefully selected plant-based ingredients, including corn silk. While remaining caffeine-free, it boasts a fragrant flavor and is easy to drink. In addition to the hot Sokenbicha, we are also relaunching the medium-sized 1.25L bottle, which is easy to carry and highly sought after by single people and small households. In addition, the new packaging design features a symbolic water droplet on the front, symbolizing “beauty that is hydrated from within.” The spherical water droplet features motifs of Job’s Tears and other plant-derived ingredients, expressing the product’s features. A new brand ambassador for Sokenbicha will be announced in the future. We aim to further invigorate the unsweetened tea market while maintaining the brand value of Sokenbicha, which offers the peace of mind of a long-selling brand and continues to propose beauty that is in line with the times. * INTAGE SRI Blend tea market July 2024 to June 2025 Cumulative sales amount Licca-chan has been appointed as the spokesperson for “Soukenbicha” for a limited time! We’ve also started posting on our official social media accounts. To coincide with the release of the new Sokenbicha tea, Licca-chan, beloved by people of all ages, has been appointed as the spokesperson for the tea for a limited time. Starting today, Licca-chan will be in charge of posting on the official Sokenbicha X account. She will be using social media to share the appeal of Sokenbicha products and campaigns with as many people as possible. Keep an eye on Licca-chan as she works hard at her PR duties. “Soukenbicha” Official
https://prcdn.freetls.fastly.net/release_image/1735/1051/1735-1051-87f558f1e1ab01b3e3a4d9d2ebefbf9b-673×847.png Licca-chan’s “Soukenbicha” PR Comment “I’m Rika Kayama, and I’ve been appointed PR manager for the well-known “Soukenbicha” tea. I’m incredibly happy (heart). It’s always my first job, so I’m often nervous, but I’m enjoying these exciting days.♪ For my outfit, I paired a green top inspired by “Soukenbicha” with earrings inspired by the spherical water droplet motif used in the new packaging design (heart). I’ll be sharing the appeal of my beloved “Sokenbicha” on social media so that even more people will love it, so please look forward to it! I’ll do my best, so please support me! ” About Licca-chan (Released by: Takara Tomy Co., Ltd.) Licca-chan, the dress-up doll born in 1967, has always reflected the times and trends, releasing products that embody children’s dreams and aspirations. Enjoy pretend play and fashion play using dresses, houses, and more, and from the start, Licca-chan has featured profiles that include her age, family, and friends. In recent years, the brand has expanded to become beloved by adults who grew up with Licca-chan. She has also expanded her activities as a celebrity, and Licca-chan’s own social media accounts have become a hot topic. [Licca-chan official website] https://licca.takaratomy.co.jp/ [Licca-chan official SNS
[@bonjour_licca]] https://x.com/bonjour_licca
https://www.instagram.com/bonjour_licca Product Overview Product name: “Soukenbicha” Product Name: Soft Drink Ingredients: Job’s Tears (Laos), Brown Rice (2% germinated brown rice), Corn, Barley, Dokudami, Habucha Tea Chicory, malt extract powder, evening primrose, young barley leaves, du zhong leaf, corn silk / Vitamin C Nutritional information (per 100ml):
https://prcdn.freetls.fastly.net/release_image/1735/1051/1735-1051-ebbc7cc2ef185226db5ec4621a1aed9a-1998×154.png Packaging/Manufacturer’s suggested retail price (excluding consumption tax): 600ml PET/180 yen, 1.25L PET/300 yen, 2L PET/391 yen, 300ml PET/145 yen, 440ml heated PET/175 yen *Prices are as of the time of release on Monday, September 8th. Release date: Monday, September 8, 2025 Sales area: Nationwide
https://prcdn.freetls.fastly.net/release_image/1735/1051/1735-1051-a195c97f30fad0915c4a19d292932b94-1851×1397.png From left: “Soukenbicha” 600ml PET/180 yen, 1.25L PET/300 yen, 2L PET/391 yen, 300ml PET/145 yen, 440ml heated PET/175 yen *Prices are current at the time of release and do not include consumption tax. “Sokenbicha” brand site: https://www.instagram.com/sokenbichajapan “Sokenbicha” Instagram ：https://www.instagram.com/sokenbichajapan
“Sokenbicha” style=”text-decoration:underline;color:#428ac9;word-break:break-all;” target=”_blank” rel=”nofollow ugc
noopener”>https://x.com/SokenbichaJapan [Contact Information for General Customers] Coca-Cola Japan Customer Service Center TEL: 0120-308509 For more information about this release Press release attachments
This article was partly generated by AI. Some links may contain Ads. Press Release-Informed Article.