[Atorion Confectionery Co., Ltd.] Atorion Confectionery, maker of Yogurt, celebrates its 80th anniversary on September 1st Atrion Confectionery Co., Ltd. Press Release: September 1, 2025 To Members of the Media Atorion Confectionery, maker of yogurt, celebrates its 80th anniversary on September 1st
“Commemorative Design Yogurt Giveaway Campaign” Atrion Confectionery Co., Ltd. (Headquarters: Suzaka City, Nagano Prefecture;
Representative Director: Tomotake Yamashita), manufacturer and seller of Yogurt, High Lemon, Pachi Pachi Panic, and other confections, will celebrate its 80th anniversary on Monday, September 1, 2025. We would like to express our sincere gratitude to all of you for your patronage and support. To mark this milestone, we would like to reintroduce our beloved products and share our 80-year history. In addition, as a token of our appreciation, we are announcing that starting today, we will be holding an “80th Anniversary Design Yogurt (not for sale) Giveaway Campaign.”
https://prcdn.freetls.fastly.net/release_image/147330/9/147330-9-2ab9fb9a01293679cd04eb3853eeef7a-1305×506.jpg ■Introduction of main products “Yogurette”—A Health-Oriented Snack Inspired by Western Supplements Yogurette was launched in 1979. At the time, taking note of the popularity of supplements in the West, we developed it as a health snack for adults, combining calcium and bifidobacteria in a medicine-like sheet package and a blue-and-white box. There are various theories within the company about the origin of the name, including that it is a combination of yogurt and tablet, or yogurt and galette. We are also focusing on developing series products such as gummies and mini tablets to appeal to younger and working generations. “High Lemon” – Contains vitamin C. A younger brother of “Yogurt,” which celebrated its 45th anniversary this year. Launched in 1980 as a sister product to “Yogurt.” Formulated with vitamin C, it was developed as a healthy snack, just like Yogurt. The product name reflects our desire to create a product that makes people want to recommend it, saying, “Here, have some lemon!” In addition to the mini tablets, this year we launched “High Lemon Salt Candy C,” a salt and vitamin C blend, in response to the recent heatwaves. “Cola Punch” – the third child after Yogurette and High Lemon. New products for Gen Z, such as hard gummies, have joined the lineup. “Cola Punch” was released in 2015 as the third flavor after “Yogurette” and “High Lemon.” This year, we launched the new “Cola Punch X Hard Gummy” and “Cola Punch X Tablet” with the hopes of getting a wide range of generations, including Gen Z, to become aware of and try the Cola Punch brand. Currently, the three products, “Yogurtette,” “High Lemon,” and “Cola Punch,” are on sale in limited-time packaging designed by students (at the time) of Oka Gakuen Total Design Academy, a local design school in Nagano. “Pachi Pachi Panic” – A name born from elementary school students that became a huge hit Released in 1998 as “Shuwashuwa Punch.” In 2006, the name was changed to “Pachi Pachi Panic” to better convey the fun and fizzy feeling of popping in your mouth, while listening to the voices of elementary school students at the time. Over the next 10 years, sales increased tenfold, resulting in a huge hit. In recent years, we have planned and implemented a variety of initiatives to bring enjoyment to everyone, including the production of an original theme song and music video, the establishment of a commemorative day (August 8th: Pachi Pachi Panic Day), collaborations with the idol group SKE48, and a Puchi Pachi General Election with Kawakami Sangyo Co., Ltd., the maker of Puchi Puchi(R).
https://prcdn.freetls.fastly.net/release_image/147330/9/147330-9-c2d054f82b9061f697080f62e2c9e34c-2400×1609.jpg ■80 years of progress Our company was founded on September 1, 1945, as a subsidiary of Meiji Seika Kaisha, Ltd. (now Meiji Co., Ltd.). During the war, Meiji Seika Kaisha was looking for a site to evacuate its factory and noticed a dried vegetable factory located in front of Suzaka Station. The war ended while negotiations were still ongoing, but a new company was established to accommodate returning employees. The company’s name at the time was Shinko Sangyo Kaisha, Ltd., and was renamed Meiji Sangyo Kaisha in 1953. The company expanded its business by handling not only Meiji Seika products but also its own developed products and original equipment manufacturer (OEM) production. In 1987, it moved to its current location in Takanashi, Suzaka City. In June 2023, it became a subsidiary of the trading company Marubeni Corporation, changed its name to “Atorion Confectionery Co., Ltd.”, and celebrated its 80th anniversary on September 1, 2025.
https://prcdn.freetls.fastly.net/release_image/147330/9/147330-9-f5bdb23443b845e35bd31568290b39be-1280×720.jpg ■80th Anniversary Commemorative Measures ・80th Anniversary
Commemorative Discussion: President Tomotake Yamashita and new employee Kobayashi visited Yoshiko Yamazaki, who worked for our company (then Meiji Sangyo Co., Ltd.) shortly after its founding. They discussed the company’s future while listening to her talk about the time. ・80th Anniversary Party: On June 13, 2025, we held a
commemorative party to celebrate our 80th anniversary at the Chateraise Hotel in front of Nagano Station. Nearly 200 of our employees gathered on the day, along with past presidents of the former Meiji Sangyo Co., Ltd., players from the Shinshu Brave Warriors, with whom we have close ties, and several artists. We looked back on the company’s history and, with many smiles on our faces, exchanged resolutions for the company’s next milestone. ・80th Anniversary Fireworks: On July 20, 2025, a sponsored fireworks display commemorating our 80th anniversary was held at the Suzaka Minna no Hanabi Taikai, a summer event representing the region. Handmade by Shinohara Fireworks, a company renowned not only locally but nationwide, the colorful fireworks, modeled after Yogurt, High Lemon, and Pachi Pachi Panic, were launched into the Suzaka night sky, eliciting cheers from the audience. – Creation of an 80th anniversary logo: The blue of our signature product, Yogurt, the yellow of High Lemon, and the red of Cola Punch, are likened to a large firework (a “crackling” panic) to create a commemorative logo that expresses our 80th anniversary in a lively and cheerful manner. This logo will be used for one year on employee business cards and other occasions. – Redesigning employee uniforms to a Yogurt-inspired look: We plan to redesign employee uniforms around November 2025. As we look ahead to the next 10 to 20 years, our employees will continue to move forward together as one with a new style that boldly follows the design of our flagship product, Yogurt.
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https://prcdn.freetls.fastly.net/release_image/147330/9/147330-9-84dc803051c24218ef08fa8303aea292-1280×720.jpg ■ Future prospects Going forward, we will strive to further increase customer contact with Atorion Confectionery’s products and brand, and become even more familiar to everyone. Furthermore, in order to become “a presence that brings surprise and joy to everyday life through the power of sweets,” we will actively challenge ourselves to provide new value and further strengthen our expansion not only in the domestic market but also globally as the only sweets manufacturer in the Marubeni Group.
https://prcdn.freetls.fastly.net/release_image/147330/9/147330-9-9cdbfa622b6323cb01f34875da156f79-3900×2600.jpg ■Message from the President: “With gratitude for the past and determination for the future” Yamashita, President and Representative Director, Atorion Confectionery Co., Ltd. Hojo Since our founding on September 1, 1945, our company has been through Shinko Sangyo, Meiji Sangyo, and now Atorion Confectionery, spanning an 80-year history. We would like to take this opportunity to express our heartfelt gratitude to the land of Suzaka, Nagano, which has nurtured our company and to all those who have supported us. This road has never been smooth, and we have overcome many troubles and challenges to get to where we are today. It is all thanks to the efforts of our predecessors. We believe that the power of sweets—”fun and delicious!”—is essential for people to “live better lives.” We want our customers to have the expectation that “Atorion Confectionery will definitely do something interesting again,” and we aim to continue to exceed those expectations. We appreciate your continued support. ■About Atorion Confectionery Co., Ltd. Atorion Confectionery is a confectionery manufacturing and sales company that develops unique products under the slogan, “From Suzaka, Shinshu, to the world, this one piece that only we can make.” We manufacture and sell a variety of distinctive tablet, candy, and gummy products, including our long-selling “Yogurtette” and “High Lemon,” which have been loved for over 40 years since their release, and “Pachi Pachi Panic,” which is made using Japan’s only carbonated candy manufacturing technology. In 2023, we joined the Marubeni Group and changed our company name. The name Atorion is inspired by the astrological symbol “Atria,” a star at the far south from which Atorion is derived, and embodies our desire to always strive for a “broad perspective and a sense of the times.” As the only
confectionery manufacturer in the Marubeni Group, we will further strengthen our expansion both domestically and globally. ■Company Profile Company Name: Atrion Confectionery Co., Ltd. Headquarters: 288 Takanashi, Suzaka City, Nagano Prefecture Representative:
Representative Director Tomotake Yamashita Business: Confectionery manufacturing and sales Established: September 1, 1945 Number of employees: Approximately 250 HP: https://www.atrion-s.com/ Instagram (Yoglet Hilemon): https://www.instagram.com/yoglet_hilemon/ X (Atrion Seika): https://x.com/atrion_seika For more information about this release
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