Are you concerned? Over 40% of people are “usually concerned” about food additives

Do you care? ]More than 40% of people are “regularly concerned” about food additives ​
NEXER Co., Ltd. Press release: September 1, 2025 To Members of the Press [Do you care? 】More than 40% of people “are usually concerned” about food additives NEXER Inc. Survey on Concerns about Food Additives
https://prcdn.freetls.fastly.net/release_image/44800/1847/44800-1847-5ecb445ed9153932156d27d020be1c7f-750×450.png ■Are you concerned about food additives? Convenience store bento boxes, processed foods on the shelves of supermarkets… Many of these contain “food additives.” As health consciousness grows, consumer awareness of food additives is also changing. So, in collaboration with Musubi Club, we conducted a survey of 500 men and women nationwide asking whether they were concerned about food additives. Please note the following when quoting the contents of this press release. – A statement that the source is a survey conducted by NEXER Inc. and Musubi Club. – A link to Musubi Club
(https://musubi-club.net/) is included. “Survey on Concerns about Food Additives” Survey Overview Survey Method: Online Survey Survey Period: August 4th – August 8th, 2025 Survey Participants: Men and women nationwide Valid responses: 500 samples Question: Question 1: Do you usually care about food additives? Question 2: Please tell us why. Question 3: Please tell us what made you start to care about food additives. Question 4: Have you found anything good since starting to pay attention to food additives? Question 5: What kind of things have you found good? Question 6: Are there any practices you do to avoid food additives as much as possible? Question 7: What do you practice? *As a general rule, percentages are rounded to the nearest tenth, so the total may not add up to 100%. ■More than 40% are “concerned” about food additives First, we asked how much they usually care about food additives.
https://prcdn.freetls.fastly.net/release_image/44800/1847/44800-1847-7293b25868c6366d274efa23f358bcf4-750×750.png Only 10% of respondents said they were “very concerned” about food additives, but when combined with those who said they were “somewhat concerned,” the figure rises to 43.2%. This seems to indicate that many people have some interest or concern about food additives. We asked them in detail about the reasons for each answer. Reasons for answering “Very concerned” ・Because I’m concerned about my health. (Male, 20s) ・Because it makes me feel unwell. (Female, 20s) – I sometimes get spots. (Female, 30s) – Because I don’t know anyone healthy around me. (Female, 40s) – Because I’m sensitive to chemicals. I have had the experience of getting sick from eating foods containing additives, and since I started avoiding additives, my weak
constitution has improved. (Female, 50s) Reasons for answering “Somewhat concerned” – Because I’m concerned about my health. (Male, 20s) – I think it’s important to check. (Female, 30s) – I’m concerned about it accumulating in my body. (Female, 30s) – I’ve heard that it can cause atopic dermatitis. (Female, 40s) – Because I think it can cause various illnesses. (Male, 50s) Reasons for answering “I don’t really care” – Taste is prioritized over additives. (Female, 20s) – Most foods contain some kind of additive, so if I were to worry about it, I wouldn’t be able to eat anything. (Male, 20s) – I don’t want to put a strain on my body, but safety is also important. (Female, 40s) – I think there are only foods that I can eat with peace of mind. (Male, 40s) – Because I don’t eat a lot of just that one thing. (Female, 50s) Reasons for answering “I don’t care at all” ・I don’t think there’s any point in worrying about it. (Female, 20s) – I don’t know much about it, and if I start worrying about it, I think it’ll never end. I want to die eating delicious food, the things I love. (Female, 30s) – If I worry about it, I think I’ll never be able to eat ready-made bread, for example. (Male, 30s) – In the end, if it’s in there, I won’t know what it is. (Female, 30s) – If additives were bad for you, they wouldn’t be used in food in the first place, so I think the fact that they’re being used guarantees a certain level of safety. (Male, 40s) Awareness of food additives seems to increase the more people believe they are directly connected to their health and physical condition. On the other hand, there were also a certain number of people who were not concerned, either because they felt resigned, thinking, “If I worry about it, I won’t be able to eat anything,” or because they trusted that “safety must be guaranteed.” Attitudes toward food additives appear to vary greatly depending on individuals’ views on health and values ​​regarding food. ■63% of people started to worry about food additives because they “started to think about their health effects.” Next, we asked those who answered “I’m concerned about food additives” what made them start to worry about food additives.
https://prcdn.freetls.fastly.net/release_image/44800/1847/44800-1847-6640e4a7a3df12355ef80d96b5133c37-750×935.png Approximately 60% of people answered that they started to worry about food additives because they “started to think about their impact on health.” Rather than having vague concerns, it appears that people are aware of the relationship between their own health and food additives. In addition to thinking about their own health, the second most common reason given was “wanting to protect the health of their children and family.” This suggests that people are becoming more aware of food additives in order to protect their family’s health. ■38.9% of respondents have “something” that is good about starting to pay attention to food additives. Next, we asked if there were any positive results from starting to pay attention to food additives. Image
URL: https://prcdn.freetls.fastly.net/release_image/44800/1847/44800-1847-25452f6350e5ce76edac4bb097b96858-750×750.png Nearly 40% of respondents answered “yes.” Being aware of food additives seems to be a catalyst for leading a healthy diet. Next, we asked specifically about the benefits of starting to pay attention to food additives. Good things about starting to pay attention to food additives ・I don’t feel sick. (Female, 20s) ・I feel better than before. (Male, 50s) ・My intestinal health has improved. (Female, 50s) ・My skin is beautiful. (Female, 60s) It seems that many people have noticed improvements in their physical and skin conditions since becoming more conscious of food additives. Many people reported that by avoiding certain additives, they experienced tangible changes in their bodies, such as reduced swelling and intestinal problems. ■48.1% of people “do” something to avoid food additives as much as possible. Next, we asked if there was anything they do to avoid food additives as much as possible.
https://prcdn.freetls.fastly.net/release_image/44800/1847/44800-1847-31b64783ddeff49320a295039d841c53-750×750.png Approximately half of respondents appear to be taking specific actions to avoid food additives. This shows that concerns about food additives are being reflected in their actual eating habits. Next, we asked what specific practices they use to avoid food additives as much as possible. What I do to avoid food additives as much as possible – I cook for myself. (Female, 20s) – I check the ingredients to make sure there aren’t any potentially dangerous additives. (Female, 30s) – Buy organic. (Male, 50s) – Avoid processed foods as much as possible. (Male, 50s) – Check the ingredient label. (Female, 60s) It appears that many people cook their own meals and check ingredient labels to avoid food additives. In particular, the opinion that “I try to avoid processed foods as much as possible” refers to the conscious action of avoiding the additives often found in processed foods, and seems to be an opportunity to reconsider one’s entire diet. ■Summary This time, we conducted a survey on whether people are concerned about food additives and presented the results. The survey revealed that more than 40% of people are concerned about food additives. The most common trigger was starting to think about the “health impact,” and it seems that a desire to protect the health of one’s family also played a role. We also found that many people practice “cooking at home” and “checking ingredient labels” as specific actions to avoid food additives. Some people have experienced positive changes, such as improved health, as a result of these actions, and it appears that awareness of food additives is leading to healthier eating habits. If you want to protect your own and your family’s health, why not try a shop that sells carefully selected foods made with high-quality ingredients? ＜When using in articles, etc.＞ – A statement that the source is “a survey by NEXER Inc. and Musubi Club” – A link to Musubi Club (https://musubi-club.net/) 【About Musubi Club】 Operating Company: Muso Retail Support Systems, Ltd. President and CEO: Hiroki Deguchi Business: Sales and manufacturing of natural, organic, and
additive-free foods 【About NEXER Inc.】 Headquarters: Rise Arena Building 11F, 4-5-2 Higashi-Ikebukuro, Toshima-ku, Tokyo 171-0013 Representative Director: Yuya Miyata Tel: 03-6890-4757 URL:
https://www.nexer.co.jp Business Activities: Internet research, SEO, web branding, review content, brick-and-mortar store support, website production For more information about this release Copyright ©
Corporation All Rights Reserved.