[Sapporo Senshuan] Thanks to you, we’re celebrating our 104th anniversary! “Come Home Salmon” will be re-released and on sale from September 5, 2025.
Hokkaido Confect Group Co., Ltd. Press release: September 1, 2025 To Members of the Press [Sapporo Senshuan] Thanks to you, we’re celebrating our 104th anniversary! “Come Home Salmon” will be re-released on September 5, 2025. Receive a free snowman keychain with purchases of ¥2,000 or more (tax included)
https://prcdn.freetls.fastly.net/release_image/110140/57/110140-57-a3fb9e2a4265387210587efb89458961-2000×1125.jpg Senshuan Confectionery Co., Ltd. (headquarters: Sapporo City) will celebrate its 104th anniversary on September 5, 2025. To commemorate this, we will be re-releasing “Come Home Salmon,” a product once beloved by many customers, to coincide with the anniversary. “Come Home Salmon” is a unique confectionery exclusive to Sapporo Senshuan, named after the behavior of salmon returning from the sea to the river where they were born to spawn. In addition, to commemorate our 104th anniversary, the first 104 customers to spend over ¥2,000 (tax included) will receive a Sapporo Senshuan original “Snowman Acrylic Keychain.” This gift, along with a nostalgic touch, expresses our deep gratitude to everyone who has supported us through our 104 years of business. Please take this opportunity to visit a Sapporo Senshuan store. Come Home Salmon A chewy dough made with rice flour from Hokkaido is wrapped around smooth, rich custard cream. This dish is characterized by its gentle sweetness and nostalgic flavor. Product Name: Come Home Salmon Price: ¥290 per piece (tax included) Release date: Friday, September 5, 2025 Sales locations: Main store, Sapporo Tokyu store, Ario Sapporo store, Sunpiazza store (pre-sale) *The number of sales locations will be gradually expanded.
https://prcdn.freetls.fastly.net/release_image/110140/57/110140-57-c96406cc8499c99ac0d37f12c8e9c476-3900×2925.jpg The sight of salmon swimming upstream to spawn and making powerful leaps is one of the most iconic autumn scenes in Hokkaido. Sapporo Senshuan has always cherished the essence of Hokkaido, and was forced to discontinue many of its sweets due to manufacturing issues. This fall, to commemorate the 104th anniversary of its founding, we will be re-releasing one of these historic sweets, “Come Home Salmon.” Each one is lovingly hand-baked by our artisans, ensuring it will once again become a beloved product.
https://prcdn.freetls.fastly.net/release_image/110140/57/110140-57-381fae42ba337fb2470d1d7db4175644-3900×2925.jpg [104th Anniversary Celebration – Limited to the first 104 customers at each store] Free Snowman Acrylic Keychain Gift To celebrate our 104th anniversary, we will be giving away a Sapporo Senshuan original “Snowman Acrylic Keychain” to the first 104 customers who spend 2,000 yen or more (tax included). Distribution period: Friday, September 5th, 2025 – Friday, September 12th, 2025 Distribution stores: All Sapporo Senshuan directly managed stores (excluding Northman Daimaru Sapporo and Paris Dora Sapporo Mitsukoshi) *Limited to the first 104 customers at each store, limited to one per person. *Distribution will end once the planned number is reached. *The “Snowman Acrylic Keychain” is not for sale.
https://prcdn.freetls.fastly.net/release_image/110140/57/110140-57-ee347aed5ac33ff671bfdf0cdeb7a827-3900×2924.jpg “Yamaoyaji,” first released in 1930, will be replaced by “Snowman” in December 2024! This cookie dough is made by pouring a special dough made from Yamaoyaji and Hokkaido milk into a snowman shape and baking it over an open flame for a crispy finish. Then, we topped it with white chocolate that’s been infused with plenty of air. This powder snow chocolate has a fluffy texture, just like the powder snow of Hokkaido, and melts easily in your mouth.
https://prcdn.freetls.fastly.net/release_image/110140/57/110140-57-4c03139ed73c374be961ad3e534e610b-1777×1333.jpg The packaging depicts a baby bear skiing down a snowy mountain, tumbling and turning into a snowman. About Senshuan Confectionery Co., Ltd. Since our founding in 1921, we have been manufacturing and selling a variety of Japanese, Western, and fusion sweets, including famous confections such as “Yamaoyaji” and “Northman.” In 2022, we joined the Hokkaido Confect Group and, with the mission of “creating authentic deliciousness,” we continue on the path of confectionery making, cherishing our 100-year tradition while never forgetting our spirit of challenge. ■Company profile Company name: Senshuan Seika Co., Ltd. Address: 3-13-2 Minami 3-jo Nishi, Chuo-ku, Sapporo, Hokkaido Representative: Representative Director and President Katsuhiko Nakanishi Established: September 5, 1921 Business: Manufacturing and sales of Japanese and Western confectionery https://senshuan.co.jp
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