[Kagome Co., Ltd.] On August 31st, “Vegetable Day,” vegetable growers, deliverers, and consumers gathered for an event to reexamine the power of vegetables.
Kagome Co., Ltd. Press Release: August 31, 2025 On August 31st, “Vegetable Day,” we held an event where people who grow, deliver, and eat vegetables gathered to reexamine the power of vegetables. Rock Field Co., Ltd. (hereinafter “Rock Field”) and Kagome Co., Ltd. (hereinafter “Kagome”) entered into a business partnership agreement on March 11, 2025, and launched the “Creating a Future with Vegetables Project.” The two companies are collaborating across the entire value chain to simultaneously pursue social value, such as extending healthy lifespans, promoting agriculture, and creating a sustainable global environment, as well as economic value for both parties. Through this collaboration, the two companies aim to bring colorful, joyful dining experiences through the power of vegetables, while also working toward sustainable agriculture. Today, August 31st (Sunday), is “Vegetable Day,” and we invited customers and vegetable growers from both companies to participate in the “Vegetable Day Special Talk Event.” We held a “Vegetable Day Special Talk Event,” bringing together vegetable growers, deliverers, and consumers to provide an opportunity to think about vegetables. As vegetable growers, vegetable growers shared their thoughts, and as vegetable deliverers, Rock Field and Kagome shared their commitment to manufacturing. In the second half of the event, participants deepened their interactions with vegetable eaters at the producers, Rock Field, and Kagome booths, and spent the day reexamining the power of vegetables from their respective perspectives.
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https://prcdn.freetls.fastly.net/release_image/99065/327/99065-327-e40a7f4d517b50e387bb786c4078826b-3900×2925.jpg Event Overview Event Name: “Vegetable Day Special Talk Event” Date and Time: Sunday, August 31, 2025 Morning session: 10:00-12:00 PM Afternoon session: 2:00-4:00 PM Venue: Rock Field Tokyo Office 1F (Sakura Muromachi Building, 4-5-1 Nihonbashi Muromachi, Chuo-ku, Tokyo) Participants: 20 Rock Field Members and 20 KAGOME Members (total: 40 people) *20 people in the morning and afternoon sessions Event Details 1. Opening Session (Miyoshi Katsuhiro, General Manager, Planning and Development Division, Rock Field Co., Ltd.) To begin, Miyoshi Katsuhiro, General Manager, Planning and Development Division, Rock Field Co., Ltd., gave a speech. Comment from Katsuhiro Miyoshi, General Manager of Planning and Development, Rock Field Co., Ltd. “Rock Field and Kagome are partners, working together to bring colorful, smile-filled dining to the table through the power of vegetables. As today, August 31st, is Vegetable Day, we’ve planned an event that brings together customers, producers, Kagome, and Rock Field to think about the present and future of vegetables. We hope you’ll enjoy this time together.”
https://prcdn.freetls.fastly.net/release_image/99065/327/99065-327-8554dcff5c1cf3d6343e2edc97fce036-3721×2480.jpg Katsuhiro Miyoshi, General Manager, Planning and Development Division, Rock Field Co., Ltd. 2. “Kagome Tomato Juice Premium’s Commitment” (Section Manager, Beverage Planning Department, Kagome Co., Ltd.) (Yamaguchi Takayuki) We talked about “Kagome Tomato Juice Premium,” which is made with 100% domestic tomatoes and sold in limited quantities every summer. It is a product that symbolizes Kagome’s manufacturing philosophy, connecting “from farm to table.” Comment from Takayuki Yamaguchi, Manager of the Beverage Planning Department, Kagome Co., Ltd. “We view the entire process from the fields to the customer as a single flow, and we’re building a value chain. Kagome’s manufacturing philosophy emphasizes the idea that the fields are the first factory, and the connection between the fields and our customers. Tomatoes carefully grown in the fields are transformed into Kagome Tomato Juice Premium and reach our customers. Taking
responsibility for the entire process and transforming it into value is Kagome’s mission and a unique strength. Our products are a complete drink only when the passion of our producers, the wisdom of our technicians, and the smiles of our customers come together.” Image
URL: https://prcdn.freetls.fastly.net/release_image/99065/327/99065-327-3803d02854007f76c4258ce3b8e199a4-3900×2600.jpg Takayuki Yamaguchi, Manager, Beverage Planning Department, Kagome Co., Ltd. 3. “Special Features of the Vegetable Day Special Menu” (Rock Field Co., Ltd., Planning and Development Department) (Akeyama Keiko and Hayashi Wakana) We spoke about the “Vegetable Day” promotion being carried out by each of Rock Field’s brands, focusing on the featured product: The talk focused on the “350 Vegetables a Day (Sangomaru) Salad.” Comment from Wakana Hayashi, Planning and Development Division, Rock Field Co., Ltd. “At Rock Field, we’ve always considered August 31st to be ‘Vegetable Day.’ This year, we’re selling special products based on the theme ‘Let’s cultivate the future with the power of vegetables.’ The Sangomaru Vegetable Salad, a daily serving of 350g of vegetables, is a salad that allows you to easily consume 350g of vegetables a day, a goal that many people face due to inadequate intake, all in one pack. The dressing uses Kagome’s vegetable drink “A Bottle of Vegetables a Day,” and the tomatoes are Kagome’s fresh “High Lycopene Tomatoes.”
https://prcdn.freetls.fastly.net/release_image/99065/327/99065-327-6829e7ceacf2e3d3be2f8030c4419503-3900×2600.jpg Rock Field Co., Ltd., Planning and Development Division, Wakana Hayashi Comment from Kazuko Akiyama, Planning and Development Division, Rock Field Co., Ltd. “Vegetables have many powers, not just deliciousness, but also texture, aroma, color, and nutrition. We strive to harness these powers and share them with everyone by coming up with ways to make eating vegetables more enjoyable and delicious. We connect producers and customers through salads and strive to provide a healthy and happy lifestyle.”
https://prcdn.freetls.fastly.net/release_image/99065/327/99065-327-92e565965e85ddf2c558808168bbff76-3900×2600.jpg Rock Field Co., Ltd., Planning and Development Division, Kazuko Akiyama 4. “Listening to the Voices of the Growers: The Story of Vegetables with Seeds and Soil” (Kitano Farm, Representative Director) (Mr. Tadakiyo Kitano, and Mr. Mitsutoshi Higashinaga, Director and Cultivation Manager of Yoi Farm Co., Ltd., an agricultural production corporation) Mr. Tadakiyo Kitano, representative of Kitano Farm, which grows the Senshu Mizunasu eggplant used in Rock Field salads, and Mr. Mitsutoshi Higashinaga of Yoi Farm Co., Ltd., an agricultural production corporation, which grows burdock, shared their knowledge of vegetable production and the thoughts of producers. Comment from Kitano Farm Representative Tadakiyo Kitano “For generations, Kitano Farm has cultivated Senshu water eggplants and their predecessor, Kaizukazawa eggplants, in Kaizuka City, Osaka Prefecture. Water eggplants have a long history, even being mentioned in textbooks dating back 400 years. They have been passed down to this day thanks to three elements: climate, flood control, and water-related beliefs. We feel energized by the fact that people all over the country can enjoy them not only in rice bran pickles, but also in the modern way of eating them as salads. We will continue to cherish water eggplants as a community.”
https://prcdn.freetls.fastly.net/release_image/99065/327/99065-327-d037df8c5b3f150eac8b39ae72ec9af3-3900×2600.jpg Kitano Farm Representative, Tadakiyo Kitano Director, Agricultural Production Corporation Yoi Farm Co., Ltd. Comment from Mitsutoshi Higashinaga, Director of Cultivation Department “Yokai Farm has been cultivating burdock, spinach, and other vegetables, as well as tea, in Miyazaki Prefecture for 60 years. Volcanic ash has created a 3-meter layer of black soil, which allows us to grow long burdock roots. We focus on composting to revitalize the soil’s microorganisms. We deliver burdock roots to Rock Field with the soil still attached to preserve their flavor. We hope you enjoy the flavor when you eat a salad.”
https://prcdn.freetls.fastly.net/release_image/99065/327/99065-327-f5bfcc8c2da8c9f24a46c74dca71f0b2-3900×2600.jpg Mr. Mitsutoshi Higashinaga, Director and Cultivation Manager, Agricultural Production Corporation Shii Farm Co., Ltd. 5. Booth exhibition, free interaction Booths for Rock Field, Kagome, Kitano Farm, and Yoi Farm were set up at the venue, and participants interacted with customers at each booth.
https://prcdn.freetls.fastly.net/release_image/99065/327/99065-327-424271bfeaf5de12aee9311e8ea1d1b1-3900×2600.jpg At the Rock Field booth, developers shared the story behind Salad’s development and received feedback and comments from customers.
https://prcdn.freetls.fastly.net/release_image/99065/327/99065-327-abe059118803e6945b6e1b013057c796-3900×2600.jpg At the Kagome booth, in addition to introducing “Kagome Tomato Juice Premium,” visitors were also able to try out “VegiCheck®,” a tool that can measure estimated vegetable intake.
https://prcdn.freetls.fastly.net/release_image/99065/327/99065-327-5ca1cdddddf01f0f5907566f4b9c5cfb-3900×2600.jpg At Kitano Farm’s booth, we exhibited and allowed visitors to touch and feel the Mizunasu. We also displayed books related to Mizunasu and talked about its history.
https://prcdn.freetls.fastly.net/release_image/99065/327/99065-327-7037f028ae0e205b716fe7ec92caf082-3900×2600.jpg At Yoi Farm’s booth, burdock roots with soil attached were on display, allowing visitors to touch and feel the length and thickness of the roots and learn about the characteristics of black soil. For your reference Previous Press Releases March 11, 2025: Conclusion of Business Partnership Agreement
https://www.kagome.co.jp/library/company/news/2025/img/2025031101_t.pdf August 6, 2025: To coincide with Vegetable Day (August 31), at Rock Field stores, “A Day’s Worth of Vegetables 350 Salad” using “Kagome One Vegetable a Day” is now on sale.
https://www.kagome.co.jp/library/company/news/2025/img/2025080601_t.pdf 【ROCK FIELD CO., LTD.】 Founded in 1972. With a corporate philosophy of contributing to the “creation of a rich lifestyle” through prepared foods, we operate six shop brands, including “RF1,” in 302 stores (as of the end of August 2025) in department store basements and station buildings nationwide, as well as the frozen food brand “RFFF.” Based on our values of “health, safety and security, delicious taste, freshness, service, and the environment,” we respond to the latent needs of the times and society while creating valuable “prepared foods” with an eye to the next generation. 【KAGOME CO., LTD.】 Founded in 1899. With a long-term vision of “From a Tomato Company to a Vegetable Company,” the company develops products that utilize the value of vegetables, such as tomato ketchup, vegetable drinks, prepared foods, fresh vegetables, and frozen vegetables, as well as health support businesses. Overseas, our business companies in North America, Europe, Australia, and Asia work together to manufacture and sell processed tomato products for food service businesses and food manufacturing industries. We are also researching varieties that can adapt to environmental changes and developing cultivation techniques.
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