Founded 98 years ago! A long-established Japanese and Western confectionery manufacturer opens its first direct sales store at Soka Marui!

Established 98 years ago! This long-established Japanese and Western confectionery manufacturer opens its first direct sales store at Soka Marui! ​
Marui Group Co., Ltd. Press release: August 30, 2025 To Members of the Press Founded 98 years ago! A long-established Japanese and Western confectionery manufacturer opens its first direct sales store at Soka Marui! Directly from the factory! We always offer 50 types of freshly made Japanese sweets. Soka Marui (Marui Co., Ltd., Headquarters: Nakano-ku, Tokyo, President and CEO: Aono) Awashimado Co., Ltd. (headquarters: Yawatahama City, Ehime Prefecture) will open its first direct sales store outside of a factory on the first floor of the Shinhiro Building on Friday, September 5th. The store will stock over 50 different products, delivered directly from the Tochigi Sano Factory. ■What is “Awashimado”
https://prcdn.freetls.fastly.net/release_image/3860/3838/3860-3838-d6cbd303cff06bf6c2baa23ef8dd597a-842×595.jpg This year marks the 98th anniversary of our founding as a Japanese and Western confectionery manufacturer, dedicated to creating Japanese and Western confectioneries with a focus on quality and flavor. Guided by our corporate philosophy of “creating deliciousness and bringing smiles,” we deliver delicious and inspiring sweets to our customers. We produce our products primarily in Ehime, but also in the Kyushu and Chugoku regions, Kyoto City, and Sano City in Tochigi Prefecture, and are patronized by customers from a wide range of regions. Image
URL: https://prcdn.freetls.fastly.net/release_image/3860/3838/3860-3838-35a95077b0ab42df83d6d417e0b9c8dc-594×478.jpg We continue to create a wide variety of Japanese and Western sweets using bean paste made in-house from red beans. In addition to classic Japanese and Western sweets, we also offer products that can only be purchased at the Soka Marui store in the Kanto region, as well as special deals. We offer seasonal Japanese sweets and limited-time items during special events, so you can enjoy products year-round. https://www.awashimado.co.jp/ ■Features of “Awashimado” products
https://prcdn.freetls.fastly.net/release_image/3860/3838/3860-3838-74749f351b49b9759ab11a64d9e50db2-1403×1027.jpg Tochigi Sano Factory
https://prcdn.freetls.fastly.net/release_image/3860/3838/3860-3838-a594718547ffc902aeb195e841346c49-1996×1525.png Top left: Azuki bean field on a contract farm Top right: Azuki bean sorting Bottom left: Azuki beans being cooked Bottom right: Cooked azuki beans
https://prcdn.freetls.fastly.net/release_image/3860/3838/3860-3838-953c2438e7c912451f60458323763bfb-574×500.jpg Specially crafted in-house bean paste At Awashimado, we use our own carefully made bean paste. We carefully select azuki beans grown on contract farms, then slowly cook and knead them. We cook our own special bean paste, so we can wrap each Japanese sweet in the bean paste that best suits it. ■Awashimado’s proud standard lineup Image
URL: https://prcdn.freetls.fastly.net/release_image/3860/3838/3860-3838-844e5d86b5a3a30f73c162f3932aebdd-616×462.jpg Steamed Sweet Potato Buns (2 pieces, 246 yen including tax) These steamed buns are filled with diced sweet potatoes. They have a chewy texture and a gentle sweetness, and are delicious even when warmed.
https://prcdn.freetls.fastly.net/release_image/3860/3838/3860-3838-cfa41cc51183de5f5c001e5a0cecc2b8-704×528.jpg Salted bean daifuku (5 pieces, 257 yen including tax) This daifuku is made with dough mixed with red peas and filled with homemade red bean paste. It uses isoshio rice from Nagasaki Prefecture.
https://prcdn.freetls.fastly.net/release_image/3860/3838/3860-3838-962bdf3b54be81fbef42e404de98caf2-756×567.jpg Chestnut dragonfly (1 piece, 118 yen including tax) Homemade red bean paste mixed with plenty of chestnuts is sandwiched between moist pastry. We offer a wide variety of products, including dorayaki, daifuku, manju, mochi, bousse, and Ehime specialty tarts. For those who don’t like bean paste, we also offer bean paste-free options. During the event, we plan to sell seasonal limited-time products such as “sakura mochi” for Hinamatsuri (Girl’s Day), “ohagi” (rice dumplings) for the equinox, and “jo-namagashi” (fresh confections) at the end of the year. In addition, we will be releasing around 10 new seasonal products every month, so look forward to them! ■Opening campaign The first 1,000 customers to purchase a product will receive a “Dorayaki exchange voucher.” *Receive one Dorayaki for free with your next purchase of 300 yen or more. *The exchange period is until Tuesday, September 30th. Distribution will end when all exchange tickets are gone. In addition, we will be offering special items at prices even lower than the regular price. Don’t miss this opportunity! ■Shop overview Location: Soka Marui 1st floor Opening date: Friday, September 5th Business hours: 10:30 – 20:00 ▼Soka Marui
https://www.0101.co.jp/066/ ▼Marui https://www.0101.co.jp/066/